Get It Done In 2021 – Part 8

4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Kate Bagoy, Simone McNish, Samantha Hearne, and Shenee Howard in the eighth episode of the series.

Before you start listening to all the tips and tricks and strategies and overwhelm kicks in, work out where your business needs some attention in 2021.

Just answer a couple of questions and get an instant report and then pick and choose the tips and strategies to implement based on your unique business and goals

SCORE YOUR BUSINESS

KEEP IT SIMPLE

Focus on constant and never-ending improvement instead of taking giant leaps. If you're anything like me, 2020 was not the year that you had planned and it's easy to feel like you've gotten behind, but it's just part of life and accepting that and continuing to move forward and best serve your ideal clients and get focused is going to serve you the best in the long run.

So keep it simple, focus on small measurable improvements every single day in your business. Focus on surprising and delighting the clients that you have asking for referrals in order to grow.

Kate BagoyBusiness coach at Six Figure Freelancers

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CREATE AN INCLUSIVE COMMUNITY

One of my favorite ways of creating an inclusive community is making people feel seen, heard, and valued. The best way to make people feel seen, heard, and valued is by acknowledging them, acknowledging their wins, and making sure that you're highlighting different people and not just the income ones, not just the traditional wins, but celebrating when someone hires their first VA or someone made a very risky decision to go alive or do something that's out of the box out of ordinary.

And that's how you show up as an inclusive leader when you truly care and you care about having different people in your space that think differently than you. That is how you can stand out as an inclusive leader and build an inclusive community.

Simone McNishBusiness coach at Simone McNish Coaching

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ALWAYS THINK OF YOUR FUTURE

It's so easy to get sucked into, “What's the right thing to do right now? What's the best strategy? Who should I follow? What should I start? How can I just make the most momentum?” And sometimes that can actually take you further away from where you want to be in your future. So just make sure that everything you do this year has a purpose and a meaning for your future and where you want to go.

I actually set myself a weekly focus and affirmation so that I know that everything that I do in my business for my clients on social media is really aligning with where I want to be in my business and where I want to be in my future. So that I can celebrate the fact that I'm actually intentionally carving out the life that I want to live and not just getting sucked down different rabbit holes at different times and questioning the next launch or just focusing on this next month or quarter. I always know what the bigger picture is.

Samantha HearneBusiness coach and mentor for female entrepreneurs

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NICHE DOWN (WITH A TWIST)

My 2021 tip is an oldie, but a goodie with a little bit of a twist. So as we move forward in this time that we're going through, it's really important to note that people are going to stop having a lot of patience for generalists and are going to be going to people for things that are very, very specific.

Now, the niche advice is pretty old, pretty standard. But as our community and our world becomes more divided and people are niching to their specific interest in needs. It becomes increasingly important for all entrepreneurs to at least have a target market in mind if they can specialize it.

And I'm not saying you have to change your whole business to serve this market, but having at least one offer and your offering line that is for one type of person solving, one type of problem is going to help you a lot in 2021. Because as things change, having something that people can be like, “Oh, this, for this problem, only this person can help me.” It's just going to be very helpful and you will not regret having it.

So that's my big tip is even if you don't change your whole business, having at least one offer that is niched out, it is for one person for a very specific problem is going to be the way to go. It's the move for 2021.

Shenee HowardBrand strategist

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Disclaimer:

The information contained above is provided for information purposes only. The contents of this podcast episode and article are not intended to amount to advice and you should not rely on any of the contents of this article or episode. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Diane Mayor disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.