I spent 15 years in corporate so that you don't have to

You're welcome!

While looking after multiple multi-eight figure businesses in Europe, Middle East, Africa and Asia Pacific, my role as business CFO consisted of:

  • Collaboration across global teams and timezones
  • Conflicting deadlines, projects and clients
  • Every type of plan imaginable
  • So many meetings on strategy, numbers and teams that it's a wonder I got anything else done

I finally left all this glamour behind to take a selfie with a polar bear.

And because, well,

  • 10 days vacation – unacceptable!
  • People nagging – life’s too short...
  • Dull tasks – is it wine o’clock yet?

But here’s what all that time in corporate taught me

  • Planning is a science based on guesswork that's really an art form.
  • Business is a puzzle and, whether it's a six, seven or eight figure problem, there is a solution.
  • Ninja level prioritisation and productivity are survival skills.
  • Numbers are a tool not a taskmaster (even though you may feel stripped bare in front of me, I swear I'm only looking at your data).
  • Murphy’s law is real.  And not only will everything that can go wrong, go wrong eventually, it will also go wrong when you least expect it at the worst possible moment.

Hoping and wishing has never been a great strategy for hitting your goals or avoiding the issues that haunt you at 3 am.


I’m Diane, a spreadsheet crazy, puzzle solving, systems nerd who re-writes 80s music into business theme songs and can make an acronym for any service you offer..

I believe:

  • Life should be an adventure
  • Business should be fun
  • Systems are sexy AF
  • Numbers only tell A story not the ONLY story
  • Spreadsheets can save your life or at least your sanity

And adding some corporate structure is not the same as building a sucky corporate culture.

Ready to hit a big goal in the next 90 days?


More about me including the polar bear selfie:

  • When I was ready to quit corporate, I booked a non-refundable hellish expensive bucket list trip to Hudson Bay, Canada to get cosy with the a polar bear so I couldn’t chicken out. Plans work people!
  • What’s it like to work with me? I think a former colleaguesummed it up best. He said, “Diane knows her sh*t, gets sh*t done and doesn’t take sh*t.”
  • My life is run on spreadsheets and post its! Case in point…When I was living in Hong Kong, I had a color-coded spreadsheet of all the places I wanted to visit, the best times to go and what to see so I could immediately assess and jump on flight deals. People rolled their eyes until they needed travel advice.
  • I’m first generation South African. And before you ask...yes I can speak Afrikaans, no it’s not really strange that I look but don’t sound Irish (thanks mom) and no, my accent isn’t that strong as I’ve since lived in the London, Hong Kong and Dublin but it is still NOT Australian.
  • I have all the travel apps – and if you find one I don’t know about and love, we will have to be BFFs.
  • I got to do all of this because I live a pretty unconventional life without commitments or dependants so I get this isn't everyone's reality