I spent 15 years in corporate so that you don't have to
You're welcome!
While looking after multiple multi-eight figure businesses in Europe, Middle East, Africa and Asia Pacific, my role as business CFO consisted of:
I finally left all this glamour behind to take a selfie with a polar bear.
And because, well,
So I set off traveling ticking off place after place, experience after experience filling my feed with drool-worthy food, and taking pictures with Polar bears. I was a walking “tick all the places you’ve been” quiz.
Somehow, somewhere in between a good cry on my friend’s couch and a cliche trip to Bali (more crying), I created a half-assed plan to “never go back to corporate”
And I didn’t. But quickly found myself on the burnout, Netflix and burn it all down, merry-go-round that is following everyone else’s advice about growing a bajillion-figure business.
We’ve been taught that achievement is good. Success looks like lots of money. And 9-5 is the bare minimum. So is it really surprising that we’re constantly trying to win?
I’m Diane, a spreadsheet crazy, puzzle solving, systems nerd who re-writes 80s music into business theme songs and can make an acronym for any service you offer..
I believe:
And here’s what nearly ten years in the small business world taught me...
While big business relentlessly pursues growth at all costs, small businesses tread carefully, wary of the pitfalls of their larger counterparts: toxic culture, bureaucracy, and sacrificing all on the altar of profit.
But it's essentially the same game, just played in different arenas.
Small businesses thrive by playing smarter, not just harder: