Get It Done In 2021 – Part 6
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Nadia Munla, Kirsta Miller, Jenny Suneson, and Nikki Berkel in the sixth episode of the series.
Before you start listening to all the tips and tricks and strategies and overwhelm kicks in, work out where your business needs some attention in 2021.
Just answer a couple of questions and get an instant report and then pick and choose the tips and strategies to implement based on your unique business and goals
GET NAUGHTY IN YOUR BUSINESS
The tip I have for you today is one that you can use when you're just sort of feeling a little bit uninspired, a little bit bored, and you're just trying to really break the pattern or break the energy of stagnation in your business.
And it could be for any project or your business as a whole, or even just your lifestyle. And that is to really sit down and ask yourself the question, “If I could be naughty and thrive in my business, what would I do?”
And this really starts to reframe and have you think a little bit outside the box. Gives you a chance to get a little audacious and out there and unorthodox in the way that you're approaching your business. And what that usually does is it breathes in a breath of fresh air into the room, into your headspace, into the way that you look at things. So try it out.
If I could be naughty and thrive in my business, what would I do?
And it could be for any project or your business as a whole, or even just your lifestyle. And that is to really sit down and ask yourself the question, “If I could be naughty and thrive in my business, what would I do?”
And this really starts to reframe and have you think a little bit outside the box. Gives you a chance to get a little audacious and out there and unorthodox in the way that you're approaching your business. And what that usually does is it breathes in a breath of fresh air into the room, into your headspace, into the way that you look at things. So try it out.
If I could be naughty and thrive in my business, what would I do?
Embodiment and intimacy coach and creator of Embodied by Nadia
HOST A VIRTUAL EVENT
Now bear with me. I know that you may have thought that you're not a big enough deal to host a virtual summit that they don't work or that they're overdone. But let me tell you this if you host a virtual summit the right way, it doesn't matter the size of your email list, or if you even have one, if everyone and their mother is hosting a summit of their own, you can use this one event to triple or more the size of your email list, skyrocket your revenue, make connections with people you've looked up to since you started and book out your services or even reach your biggest course launch yet.
My very first virtual summit tripled my email list, booked out my services for six months, and brought in $16,000, which is four times what I normally made in a month. At that time, since then, I've hosted summits making ups to up to $60,000. And my most recent lead to a $63,000 course launch. And I do not have a huge audience.
So, how do you start? I want you to begin by thinking about who you'll host your event for. So if you target a wider audience like online business owners, creatives, women, moms you'll need to get more specific than that. For example, photographers, wedding professionals, fiction writers. Those are some really great examples I've seen lately. I want you to narrow in to something like that.
From there, identify a specific problem. Those people need to solve a very specific problem, not just grow their business. You have to drill down and solving that problem is your summits topic. From there, you'll be able to start to see how you can host an incredibly impactful event, stand out in a sea of all the other events out there and skyrocket your business in the process.
My very first virtual summit tripled my email list, booked out my services for six months, and brought in $16,000, which is four times what I normally made in a month. At that time, since then, I've hosted summits making ups to up to $60,000. And my most recent lead to a $63,000 course launch. And I do not have a huge audience.
So, how do you start? I want you to begin by thinking about who you'll host your event for. So if you target a wider audience like online business owners, creatives, women, moms you'll need to get more specific than that. For example, photographers, wedding professionals, fiction writers. Those are some really great examples I've seen lately. I want you to narrow in to something like that.
From there, identify a specific problem. Those people need to solve a very specific problem, not just grow their business. You have to drill down and solving that problem is your summits topic. From there, you'll be able to start to see how you can host an incredibly impactful event, stand out in a sea of all the other events out there and skyrocket your business in the process.
Virtual summit strategist at Summit In A Box
DOCUMENT YOUR SYSTEMS AS YOU GO
If you decide to start using a new system, or once you refine your processes for systems you've been using for a while, record a Loom video, walking through every single thing you need to do to make that process happen. No matter how small it is, it's still matters in this process.
This will make hiring a new team member so much easier because they can just watch the video created to learn the process. And then eventually a written SOP can be created straight from the video. Then in the future, as new team members continue to come on board, you'll have a video library of your processes, which will serve as a training hub for all of your team.
This will make hiring a new team member so much easier because they can just watch the video created to learn the process. And then eventually a written SOP can be created straight from the video. Then in the future, as new team members continue to come on board, you'll have a video library of your processes, which will serve as a training hub for all of your team.
Podcast launch strategist at Savvy Podcast Agency
80:20 RULE FOR NEW PROJECTS
I'm sure you are having an inkling of this idea that you want a membership or a digital course if you don't have one already, and it's a great way to leverage your time and of course, increase your income. But at the same time, if you have an established business, that's making money, the amount of time that it takes to work on a membership or a course, means you need to be thoughtful and intentional about how much time you spend and really dedicate a specific slot of time.
The 80:20 rule. 80% is you're working on the current business that's still working, that's bringing in the money that you need to pay your bills. And then 20% is the dedicated time that you carve out to work on your special project of your membership or your digital course. What that will do is it will protect your time and your income.
It keeps money coming in and then it keeps you consistently working on your membership or course without burning out, but also not letting too much of that time spent on that work seep into the other parts of your business that are currently generating revenue.
It might take longer, but you will avoid burnout and you will also avoid losing a ton of money because you've now switched all of your efforts into course creation or membership creation mode. And so I still want to encourage you to go for those things. But do it intentionally, do it strategically, and keep that in mind.
The 80:20 rule. 80% is you're working on the current business that's still working, that's bringing in the money that you need to pay your bills. And then 20% is the dedicated time that you carve out to work on your special project of your membership or your digital course. What that will do is it will protect your time and your income.
It keeps money coming in and then it keeps you consistently working on your membership or course without burning out, but also not letting too much of that time spent on that work seep into the other parts of your business that are currently generating revenue.
It might take longer, but you will avoid burnout and you will also avoid losing a ton of money because you've now switched all of your efforts into course creation or membership creation mode. And so I still want to encourage you to go for those things. But do it intentionally, do it strategically, and keep that in mind.
Email marketing strategist and Book Yourself Solid marketing coach
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Disclaimer:
The information contained above is provided for information purposes only. The contents of this podcast episode and article are not intended to amount to advice and you should not rely on any of the contents of this article or episode. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Diane Mayor disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.