Get It Done In 2021 – Part 5

4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Jamie Jensen, Maggie Giele, Meagan Williamson, and Melissa Burkheimer in the fifth episode of the series.

Before you start listening to all the tips and tricks and strategies and overwhelm kicks in, work out where your business needs some attention in 2021.

Just answer a couple of questions and get an instant report and then pick and choose the tips and strategies to implement based on your unique business and goals

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CHALLENGE YOURSELF TO BE EVEN MORE AUTHENTIC

Challenge yourself to be even more authentic in your marketing and your social media and in your life. Even when it's painful and uncomfortable and scary. So many entrepreneurs aren't because they're too busy marketing.

And what I've learned after seven years in business, is that your best favorite clients hire you because you're a real human. Not because you're perfect, but because you're real. Because you're willing to show all sides of you, the messy hair bun side, the crying, and a puddle on the couch side, as well as the big win side. All sides of your personality and story and truth have value and help you attract those clients that you are going to fall in love with and be so grateful to work with.

The fear that frequently comes up around this is that you'll be rejected or push people away or turn people off. Well, if I share that side of myself, if I share that part of my story, maybe people won't like me or respect me or see me the same way. Maybe I won't capture the same amount of power or influence as an entrepreneur, as a leader. The opposite is actually true.

So, what I'm asking you to do in 2021 is to continue challenging that belief. Most of my clients, when they come to work with me, are hiding a very attractive piece of themselves because they think that piece is not attractive. They think that hiding is safe, but you have no idea what you're leaving on the table by leaving parts of you off that table.

So just try it as an experiment. It might be uncomfortable, but I promise it will be worth it.

Jamie JensenAward-winning screenwriter, copywriter, and business strategist for creative service providers

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ALWAYS BE TESTING

There has been so much change in the world, in digital media and social media, in engagement, in how we consume content just in the last year that I think it's so important to always be testing.

Think of it as an experiment. And now is the time to constantly be looking at what's working and what's not. Things have changed so quickly. Even the things that were working six months ago are not really working now.

I also think something else to look at while you test is to really look at true engagement, true community, with everything that's happened, I feel many people feel like we wanted to connect more. We want to feel held and understood and like we're not alone. Having that kind of humanization of your content. So looking at using video and audio as much as possible, looking at behind the scenes as much as possible, and just kind of taking some of those walls down especially if you are a coach or consultant, you don't always have to be on teacher mode.

Experiment. My motto is test it, tweak it, try again. So I think this is the perfect time for that.

Maggie GieleAward-winning business and marketing strategist and certified coach

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FOCUSES ON THE HUMANS IN YOUR AUDIENCE

When you consider your marketing plan for your business or your blog, I want you to focus on creating a marketing plan that focuses on the humans who are in your audience. When you turn your attention to your content and your audience, the rest unlocks, whether it's Pinterest or Instagram or your blog, you are going to help grow your audience by focusing on those amazing people who are behind those clicks behind those likes and the rest will follow.

Meagan WilliamsonPinterest marketing expert and business coach

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CELEBRATE HOW FAR YOU'VE COME BUT THINK BIGGER

Don’t play small because most likely you've sort of vision for the business. And you've probably just gotten started when we create visions for our companies and see it through to the end. It's hard for us to kind of look at what's going to happen five years down the road or 10 years down the road because we're so in the thick of it.

So I think it's really important to not only celebrate how far you've come but not play small because you're probably going to create something bigger than you ever realized was possible.

Melissa BurkheimerIconic conversion designer at Melissa Burkheimer studios

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Disclaimer:

The information contained above is provided for information purposes only. The contents of this podcast episode and article are not intended to amount to advice and you should not rely on any of the contents of this article or episode. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Diane Mayor disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.