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How To Craft A Strategy To Make Money And Keep Money In Your Business

If your strategy only covers sales and marketing, you have a sales and marketing plan, not a business strategy.

Key Takeaway

An effective strategy is dynamic and evolving. And comprehensive. It's about ensuring that every part of your business is aligned and moving toward your goal. 

In This Episode

  • The myth of sales and marketing
  • Redefining how you think about strategy
  • Picking the right strategy for the right phase of your business
  • How to build a comprehensive strategy
  • Your leadership role in implementing the strategy

Take the first step in your strategy build


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The information contained above is provided for information purposes only. The contents of this podcast episode and article are not intended to amount to advice and you should not rely on any of the contents of this article or episode. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Diane Mayor disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.