Why You Need More Data About Your Traffic

TRANSCRIPT AUTOMATICALLY GENERATED Hey, Hey, so this week I'm kind of following on from last week, or maybe it's the prequel because I seen something come up time and time again when I'm speaking to clients, no matter the level, and I'm always a little bit surprised by it. So I figure it's worth mentioning for everyone. And that is thinking about how you are looking at your traffic and I'm talking about making this really simple for you. So here are a few reasons why I think we need to have that as our kind of base level of data. The first one is when you know where your traffic is coming from, you know, where to spend your time. So when I say to people, where are your people hanging out? I don't want to know that you kind of think your people are maybe on Pinterest. I want to be able to look at your data and see that people are coming to your website from Pinterest. If you don't know that, and you don't have a special question in your intake form for it, you kind of just guessing where people are finding you. And if you don't know that you are not going to know where to put your effort, you might love Instagram, but if none of your traffic comes from Instagram, we need to have a conversation around where you should be putting all of that time and all of that effort. The other place that's really going to help you is optimizing. So last week we talked about KPIs and we talked about going back to the very beginning of that customer journey and that very beginning it's actually your traffic. And so a lot of the times when you're not getting the opt-ins that you were expecting, or you're not getting the sales close rate that you're expecting on a sales page, for example, If you don't have any information about how much traffic is actually coming to that page, you have no idea if you have a traffic problem. So not enough people are seeing the page, or if you have a conversion problem on that page. So you are driving enough traffic, but something on that page or something like your offer, isn't working for people. thirdly, if you think about your website in general, we spend a lot of time and a lot of effort trying to write. Great copy, have the best images, have a great brand on our website and if you're not really monitoring how people are using it, then you're potentially missing an opportunity or you're not plugging a leak. So what I mean by that is, do you know on your website, what is the page that really gets people onto your website? is it your Instagram? Like, is it when you share a particular offer? for me, I look at like which podcasts episodes do I get people clicking into the show notes? which of my guests are people looking so that what my traffic drivers are. I know what that person spoke about. I know what people are interested in that come to my website. Then once, you know, what's bringing people to a website. You also want to know if they are arriving and having a look around. Are you directing them to some way from that page that they're landing on or are they just bouncing? In my example, they've come in and they've got the link to, they wanted, they clicked on the button in the show notes and they're gone. Or are they coming, seeing those show notes and having a look around what are their episodes do I have, what am I services? You can tell a lot about how your website is working for actually tracking that data. Finally, when you are thinking about growth in your business or where you want to put your time, where you want to put your ad spend, you want to know as much about your people as possible. People who are actually coming to a website, where are they living? Have you missed a market that you're not targeting? All you focusing your Facebook ads on a market that you know, convert, or is there an ideal tapped market that you've never even thought about that you could start pushing some free content towards to see if it brings in a whole different set of people to your website. Now, all of these are. Crucial business decisions that are happening. And if you're not tracking your data in some kind of way, you are essentially, I don't want to say guessing, because maybe you've found a different way to get the data or you you're doing market research, or you you've asked your clients, but it's not the same as having that full data suite. And it can be really simple. It's as simple as adding Google analytics to a website, it doesn't have to be complicated. It doesn't have to be fussy. It doesn't have to be some new expensive software that you need. It's a little piece of color that you paste into your website, and then you can just use Google analytics to look at things like, Hey, where am I audience from? Hey, where did I get people from? I'm sure some people are like, Oh, tick my website code panic. Okay. There are a couple of different ways to do this. Number one is to ask a website person or your tech VA to install it for you. However, if you're remotely comfortable moving things around in your websites, you've ever had to add your Facebook pixel, for example. Adding Google analytics is normal, complicated than that. And not to get totally Metta, but if you Google Google analytics, you will find a host of videos on how to install it, how to use it, how to run some basic reports. And I'm actually going to link in the show notes. Google's own little mini course on how to get comfortable with Google analytics. It's really, step-by-step, it's completely free, super easy to walk through . So I'll link that in the show notes, make it really easy for you to find, but you want to do this as soon as possible. So Google analytics, calm, bring in any data from the past. It can only start monitoring your website from here forward. So even if you're like, Oh, Dan, I don't know how on earth I'm ever going to use this. Great. I completely understand. Please go and put Google analytics on your website. Anyway, just in case and for anyone who goes in and sees Google analytics for yes, super exciting. Hopefully one day it will be everything that it's being built to do at the moment. You just want to make sure that it's set up on your website as well, so that it's at least pulling in data but really all you need right now is Google analytics to start giving you some data that you can use for making your decisions. You want to let it run for a little while before you start, don't make decisions off of one day. Obviously you want to have like 30, 60 days of information before you start making any dramatic changes in your business. But I think it will be interesting for you to start to have a look at your business in this different way in this really analytical. Simple flow of where are people finding me and where are they going on? My website?