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Why No One Is Motivated By Your Goal And What To Try Instead


TRANSCRIPT AUTOMATICALLY GENERATED Hey, Hey, well, this is it. It's the final week of the year. And we are so close to having that fresh start. That feels so exciting and full of big dreams and challenges that we can't wait to take on, especially if you've had a bit of a break. We've come back. We're rested. We're restored. And we're rearing to go. And hopefully you've already planned for 2023. You know what your big revenue numbers going to be. You probably know what you need to sell to get there. You've done at least some of the work to have a feel for where you're going in 2023. And you're getting ready to communicate that. And before you do, I want to give you just a little. Slightly hard truth followed by a little advice. And the hard truth is. No one really cares about your goals. So one of the places that we use our goals is to try to motivate our team. To try and inspire them. To greatness, . Especially if you're talking about like let's to XR revenue, or let's increase by 50% and here's all the things we're going to do to get there. We're trying to make this really inspirational and get them. Excited about the new year. But here's the deal. They don't care how much money you want to make. And less, their pay is directly connected to it. Like if you're bonusing them, Based on how much money you make, then that might be a bit motivating to them. But at the end of the day, I want you to put yourself into their shoes. Let's say you're going in and telling them that you want to two X your revenue. They're not suddenly going to get two X their salary. So what's really in it for them. Other than potentially a lot more work. can you see how going in wish a numbers generated goal that you're excited about is not necessarily going to light up your team? I'm going to come back to what you can do instead, but let's talk about another place that I see people communicating their goals and that's what their clients. I think. Most of the time, this is designed to be aspirational. Especially, if it's part of your business model, you feel like you're role modeling what it is. You teach your clients, for example. If you're in that space of like, Hey, if I can do this, you can do this too. But at the end of the day, your clients. Again, don't really care. About how much money you make. They care about what you can do for them. And when you're talking about your goals like that, you have to be really careful that you don't make them feel. Like a number. Or a stepping stone on the way to that goal. And again, I'm going to come back and I'm gonna talk about how to fix this, but the third place that I see people trying to use their business goals to motivate someone. Is when you're trying to motivate yourself. Here's the deal. You might be really excited about, let's say two X and your revenue. It might be really like pumping you up. But it's not actually about two X in your revenue. If I asked you why you wanted to X your revenue. There is something behind it. Like at a two X revenue mark, you're kicking at a private school. If you two X your revenue, it would mean that you could give jobs to three more people. If you. Two extra revenue. I don't know, you could take the family on a splashy vacation, right? There's something behind the money. And sometimes I hear people say, well, I just want to see if I can do it. Okay. But there's still something behind that. Like why do you want to see if you can do it? Do you want to see if you can do it so that you can show your kids that it can be done? Do you want to be an example in your community? Do you want to teach other people to go off to massive goals? Are you doing it because someone told you, you couldn't. There's always something behind that number, goal. And that's the clue to, how do we actively motivate other people with your goal? No one cares about your goal. Hey, you probably don't even care about your goal. Well, people will care about and what people will get motivated by. Is the vision behind that goal? If you can show your team. the state of the business, how many clients you've impacted, what you've been able to do. in a community support perspective. By hitting that goal. They are going to be inspired to reach for that vision. The same fuel clients. Your clients are going to be inspired by your vision and want to be a part of it. And for you, that vision is bigger than the number. That's what's getting you out of bed. Not how much money can I make today. Now we all know that I am a planner. It was my entire previous career. I love numbers. I love spreadsheets. I am not saying that you don't get to have a goal. I'm also not saying that you don't tell your team what that goal is. But you use that goal differently. So that goal. Needs to be a kind of mile marker on your journey to the vision. Okay. So maybe you have this huge 10-year or five-year vision and in order for it to come true, you need to be making five times what you're making now. And so each year you're trying to increase your revenue to get closer to that. That goal and your progress towards that goal is a stepping stone towards that big vision. So, yes, you need goals. Yes, they need to be numbers. Yes. There should be metrics and spreadsheets and dashboards and all the things that I find exciting. You should have all of them. But when you're trying to motivate somebody. Show them your vision. Don't tell them your goal.

You’re excited about your big business goals for 2023 but that won’t get anyone else to work toward them. Try this instead for 2023

Key Takeaway

No one care about your 2x revenue or 10x profit, not even you

In This Episode

  • Who do we try to motivate with our goals
  • Why it backfires
  • What to try for 2023 – thank me this time next year 🙂


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The information contained above is provided for information purposes only. The contents of this podcast episode and article are not intended to amount to advice and you should not rely on any of the contents of this article or episode. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Diane Mayor disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.