How To Reduce Your Crisis With A Plan

TRANSCRIPT

TRANSCRIPT AUTOMATICALLY GENERATED Hey, Hey, in episode 71, we were talking about what happens to you from an anxiety perspective, from a mindset perspective, when you are aware of potential things that could happen in your business and you choose to try and ignore it and not make a plan. We spoke about creating open loops and cliffhangers in your brain and it actually bringing you more anxiety. And I want to continue that conversation with what is happening to you when you're in a crisis when it triggers during a crisis, when you have a plan and when you don't have a plan. As the majority of entrepreneurs that I speak to, don't have a plan. Let's start there. So let's say something happens in your business. Let's think about some of the examples we've talked about with guests. We've talked about posting something and it goes viral for the wrong reasons. We've talked about potentially having your Instagram account hacked. so in that moment, in that trigger moment, when it happens, if you are unprepared for it, the natural human response is to panic. And what happens in a panic situation is we waste time. We go into a spiral of like, Oh, what's happening. I don't know what to do. We're afraid to take action because we're afraid it's going to be the wrong action. And we start to make emotion driven decisions. We start to do anything that will just move us away from the situation of pain without thinking through, is it the right move? Is it actually moving us in the right direction, away from that pain? And what happens is we then make an emotion driven decision. We react to everything. Wasting our time wasting our energy and very often that next move that you make. Isn't a great move and it can even create another crisis or it loops you back into, Oh, they didn't give me the results. I wanted panic, panic waste more time, waste, more energy, make another emotional decision. If that crisis is sucking all of your focus, your energy and your time, what's getting dropped in your business. Are you potentially then creating another crisis with that ball that you've dropped? So the loop that we land up in is panic, emotional decision reaction, not the outcome. We want panic, emotional decision, not the outcome we want, potentially with here's another crosses, more panic, more emotional decisions, more outcomes that aren't ideal. So what can happen is that you've extended that crisis period you've potentially, escalated the crisis. And by the time you get to the end of it, you're so exhausted that your ability to catch up on what else might've got dropped is really limited. Now let's think through that same scenario, when you have a plan. So when a crisis is triggered, so when something happens with a plan you're able to. Lean on the decisions that you made when you were not emotional. So when you're making a plan, like say you're planning now today full what happens if my Instagram account gets hacked, it hasn't actually happened to you yet. So you are not feeling that panic. You're not feeling that urgency to just get away from the problem. Instead, you're able to actually sit down and think it through in a logical, calm and collected state. Then, if it happens to you instead of allowing panic to set in, because you don't know what to do and allowing emotional decisions to creep in, you simply follow the plan that you set out. Step-by-step Well, this allows you to do is to respond much more quickly to the event. which can often shorten a crisis? It can deescalate a crisis if you can make that first right move, sometimes you can even avoid it completely. So that quick response leads to. Logical well-thought out. Action. What that action allows you to do is gather data. Did that action work? What do I need to adapt? And your loop becomes take action. In terms of the plan, gather data, adapt, take action. Gather data, adapt. Allowing you to compress the timeline of the crisis as much as possible, and having that plan will also remind you that you have a business happening in parallel to this. You will have planned full. If something happens, what am I doing in my business? So hopefully you're not dropping balls on that side, adding into the crisis like we would do without the plan. And I'll panic. Getting to the end of a crisis where you've had a plan. Yes. It's going to have taken time. Yes. It's going to have taken energy, but you should be coming out the other end with a clear idea of what worked and what didn't work and what you would do next time And the best thing about having created a plan is you have learned to think differently in your business. So even if it's not the exact thing that happens, even if it's not your exact circumstance, maybe you haven't lost access to Instagram, maybe you've lost access to your email, or you have learned how to think in a calm and collected way around losing access to something that's bottled to your business. And so you'll be able to adapt that thinking to whatever crisis is coming at you and still react with less panic with less wasted time, with less emotion and make better decisions in your business. if you're ready to build a plan for your business so that you can make those decisions while you have a cool, calm and collected head so that you're not encouraging panic and emotional decisions and accidentally escalating a crises. I'd like to invite you to my you're one crisis away from losing your business workshop. It's happening May 18th, and we're going to talk through what a crisis really is and why it's not what you think I'm going to introduce you to seven real-world entrepreneurs that have had crises happen in their business. And I'm going to teach you a simple step-by-step process to build a plan, even when you're not sure what you're planning for. And we're going to build a contingency plan for your business on the call. I want you to walk out of those 60 minutes with more peace of mind than you had when you walked in. So head to diomede.com forward slash plan to grab your seed and some of that peace of mind.


Being in a crisis without a plan leads to chaos and panic. Making a plan allows you to make calm and unemotional decisions. The decision is yours.

Key Takeaway

A plan can help deescalate a crisis and, if you can make that first right move, sometimes even avoid it completely.

In This Episode

  • What a crisis looks like without a plan
  • How a plan changes things
  • The extra benefit you’re probably not expecting

You're Invited To Save YOUR Business…

Join my FREE live “You're One Crisis Away From Losing Your Business” workshop and make a plan for the things that you can't plan.

We're going to walk through:

  • What a crisis really is (and why it's not what you think)
  • Real-world examples that have happened to entrepreneurs just like you (because you're secretly thinking this stuff only happens to bigger businesses and celebreneurs)
  • A simple step-by-step process to build a plan for the things you can't plan for so that you have peace of mind when your head hits the pillow or the sh!t hits the fan.