Using a private podcast feed as part of your marketing and education strategy allows you to actually take previously created content, which usually has an audio track, and it allows you to actually deliver and deliver your content in a way that meets your people where they're at.
2021 is all about innovating and standing out from the crowd and meeting your customers in a way that makes sense for them. And what we're finding is that most of your customers are listening to a lot of stuff right now.
Audio is on the rise. Podcast listenership specifically is up to record highs as far as it goes with mainstream consumption. When we think about private audio feeds and the use cases in your business, what we're looking at is the marketing standpoint of constructing offers and maybe adding an order bump or an audiobook and that you would actually use a private audio feed to deliver that.
And the other side is in the educational realm and the paid content. So if you have a paid course or a paid mastermind, or an event, offering a private audio feed of that event could actually increase consumption of the content.
When we're thinking about private podcast feeds in your business, I'm going to give you a couple of reasons why I think it's important and how it can make you stand out in your marketing and the way that you offer the ability to consume your content.
So the first one is what I've kind of already addressed is that it meets people where they're at. And what we love about podcast feeds is it organizes your content in a way that they're familiar with where they play in order and they're named appropriately. I don't know about you, but maybe you've been a part of a course that had an MP3 below a lesson but getting those MP3s downloaded on your phone, playing in order is kind of crazy. And so the fact that the podcast feed actually can deliver the audio in a very streamlined way is definitely an amazing reason to include it. Because it allows your listener to consume it in an orderly fashion.
The second reason why you might want to have a private podcast feed in your business is you're allowing your customers to consume while they're doing something else. So when it comes to podcasts, listening, or listening to an audiobook, you'll often hear that those listeners are actually washing the dishes or, you know, taking the dog out or, you know, taking a walk or cleaning the house or doing laundry, all the different tasks, the more mundane tasks that we do.
And I think in this day and age most people are overly, distracted and they're not creating the time to consume your content. So by giving them the option of a private audio feed, you're basically saying, “Hey, I'm going to make this so easy for you.”
And the cool thing is it's also related to screen time. A lot of people we're finding, especially with COVID and everything that's happened in 2020, they're trying to cut back on it. There's a little bit of a backlash to having to sit in front of your computer. So think about when you listen to a podcast, the phone is in your pocket, it's in your purse and you have headphones in. You're not looking at a screen. You're put in a good light as the business owner, meeting them where they're at in their pocket, not wanting to look at a screen.
The last thing I would say about a private podcast feed and why it would be valuable in your business is the more consumption that you can offer, that the people actually get success with. It builds know like, and trust, and it actually creates better results, which they then get the results that you're promising in your program.
I highly recommend that you launch a private audio feed for some of your content in 2021, and really stand out from the crowd as far as getting people to consume your content.