How To Tackle Black Friday As A Business (And A Buyer)

TRANSCRIPT AUTOMATICALLY GENERATED Hey, Hey, so this week I want to chat about black Friday because we're at the end of October. And I don't know about you, but I feel like my inbox and my social media is being flooded with people, selling me things to help me sell things on black Friday. And naturally this leads to an urgency and a pressure to feel like you need to sell something on black Friday. I totally fell into this trap. Last year, I had a super complicated, super fun promotion that really just tanked and off the back of that. I said to myself, right? Never again. What are the three questions that you need to say yes to before you can have a black Friday sale? So the first one is, does it fit into my business right now? Does it fit into my plan? Does it work with my content plan? With my launch plan, if black Friday didn't exist, would I still be considering selling something in that space? You could have something massive that's opening in December and your content plan is building your audience up towards that. To interrupt them with a strange kind of black Friday sale might be really disruptive to your plan. So I need to be able to say yes, it fits with what I have lined up already. The second question I ask is, is this what I need to be doing right now? I E am I comfortable? This is not a distraction. So what black Friday allows us to do is feel validated and not doing the thing that we know we should be doing. That we don't really want to do. For someone like me who is looking at ideas all the time. Black Friday is a playground for me. Right. And so it's very easy for me to say to myself, well, I should really think about black Friday instead of thinking about, Hey, that funnel over there really needs some work. Your Google dashboard needs an update. It's very easy for me to distract myself. So I need to be comfortable that what I'm planning to sell and how I'm planning to sell it is not a distraction from everything else. And the third and final question is, will it be easy? Do I have something that's already ready for me to. Is it really easy for me to sell it without a lot of effort? How much work do I need to do in terms of emails and landing pages and all of those sorts of things. I want to make sure that I am not adding to my plate in an already busy time of year, simply for the sake of it. So based off of last year, those are my three yes questions. Does it fit with my current business plan? Is it the thing that I need to be doing, I E am I comfortable? It's not a distraction. And finally, will it be easy? Is it easy for me to whip this up on the side of everything else that's going on in my business? So that's how I look at it from my business's perspective and yes, full disclosure. I do have something coming for black Friday but it's something that I've not only answered yes. To those questions for myself. I've also answered yes to those questions for my clients. So I'm really excited and there'll be more details coming about that in November right now. How about from a bias perspective? So black Friday is it's like the kid in a candy store kind of vibes for us as adults. Right. And it's really easy to get sucked up in the giant discount of things and spend more than we intended to. Buy stuff that we will never use. Yes. Hands up. I have completely done it. The same way that I have a process for me as the business, I want to have a process for me as the buyer to just try and limit that look, there was always going to be some sexy deal that you never even thought about. And that you're just going to buy, like w we can't help ourselves be all human. But what I try to think about is in a few different areas, first of all, I try to make a list in November. So as I'm going along, what are the things that I feel like I need. In my business. And what I'm thinking about there is, do I have a gap in my tech? What will be the tech that I would need for YouTube? Is that on my plan for 2022? Is that something I want to be looking for? So it could be, what do I need in terms of physical tech? It can be, what do I need in terms of software? But I think having that list when you're not in the swirl of the deals is kind of like having the shopping list and not going grocery shopping when you're hungry. It's, it's kind of the same vibes for black. The other thing I look at is where do I feel like there is more of a skills gap. Am I looking to run Facebook ads? And I haven't run them before. So that would be a course that I would be open to getting a good deal on. And then where things are solutions to my skill gap. For me, that's things like copywriting templates, graphic design, like Canva templates, anything that's going to make those areas where I'm not particularly skilled, quicker and more efficient for me, I'm open to looking at I think it's also really important here to do an inventory of all the courses and all the software that you have. Right. Very easy to go into your email top in the search box. Log in. And have a look at every single thing that comes up, those will probably be courses and softwares. Also look at your bank statements that should be highlighting any softwares that you have. To know what you already have is going to control you when you want to buy 10 different versions of something you already have and you already, or maybe not using A secondary, I look for is lifetime deals or annualized deals. So for example, the email software that I used had an incredibly good, annual deal last year, full black Friday. If you move from being a monthly customer to being an annual customer, it wasn't the normal kind of 10% saving. It was a huge sale. Right. So those sorts of deals where you're already paying for something and you're going to save money. I'm totally open to We need to go into black Friday as aware as we would go into a store to buy a TV. If we think about the research that we would do on that we would shop around, we would look for all the things we would make sure that it fit all of our clients. Did we have space for it? Is it the right model? Do we all like it? How big is it? We put a lot of effort. If you can go into black Friday from your business's perspective, that prepared, knowing exactly what you need and what it's going to take to sell you. It's going to help you bypass a lot of the deals that look super sexy and that you will never, ever use. And you as the business owner can help your consumer do that very easily with a, this is not for you. If section help them make the right decision to not buy and they will respect you so much more and come back and buy from me when they are already at full price. So it's all about just going into black Friday, a little bit more aware, a little bit more prepared, so good luck. And may the black Friday odds be ever in your favor